Brief
The Science Museum in London, is planning a forthcoming exhibition featuring this curious psychology, which promises to bring science and psychology to a wide and diverse audience. The exhibition will feature the results of many fascinating research studies carried out worldwide by behavioural scientists across generations. This will include recorded experiments showing scientific data, film and photographic documentation, interactive experiments, unusual demonstrations and curious exhibits such as a wide range of testing equipment and scientific apparatus. Experiments will encompass themes such as lying, laughter and luck amongst other quirky aspects of human behaviour.
The Science Museum in London, is planning a forthcoming exhibition featuring this curious psychology, which promises to bring science and psychology to a wide and diverse audience. The exhibition will feature the results of many fascinating research studies carried out worldwide by behavioural scientists across generations. This will include recorded experiments showing scientific data, film and photographic documentation, interactive experiments, unusual demonstrations and curious exhibits such as a wide range of testing equipment and scientific apparatus. Experiments will encompass themes such as lying, laughter and luck amongst other quirky aspects of human behaviour.
Brief Requirements
Design an identity for the exhibition and a range of promotional material to include the following:
1. A poster advertising the exhibition at the Science Museum. The following details for which must be included:
Title of the exhibition plus subheading
Date: 8 June – 22 Nov Time: 10.00 to 18.00
Tel 0870 870 4868
www.sciencemuseum.org.uk
Science Museum logo
2. A promotional item to be on sale in the shop
3. Appropriate signage for inside and outside the museum
4. Exhibition tickets
5. A visually stimulating 20-page accompanying programme
FINAL POSTER
ARTWORK - 20 PAGE PROGRAMME
REFLECTION
Overall, I feel my design processes have been very successful. As ever, it has been a steep learning curve but I have overcome every challenge and am delighted by the final Quirkology identity that I have created, and by the unifying design elements within it.
REFLECTION
This project has been a very positive way for me to complete my degree. I have used most of the skills that I have learnt during this course and demonstrated the wide range of design and illustration techniques that are now routine within my own everyday practice.
During the research phase, I found Quirkology fascinating, especially its focus on everyday human behaviour. Considering the design styles that would be appropriate for the topic and location, I concentrated on designers with a quirky modern approach and clean crisp outcomes: several designers helped inspire my experimentation, such as Paula Scher and Alan Fletcher, and I managed to extract the essence of my designs relatively quickly.
With my scientific and educational background, generating ideas came more naturally than with other projects. However, a difficulty came at the experimentation stage, as I found the materials experimentations less successful than I hoped. I trusted my instinct that cleaner outcomes would be preferable, so I returned to digital imagery and managed to achieve quirkiness through the positioning, juxtaposition and transformation of images. I have learnt now how to step back from situations and retrace my steps on occasion and this shift of focus was important for me in achieving my final outcome.
My strong ideas generation phase gave me several good ideas to develop. My earliest ideas are often the best ones (the magnifying glass Q was one of these) but usually the exact form of these needs adjusting. The cog idea came much later and I quickly knew this was likely to form part of my design identity, because of the clear visual communication and semiotic connotations of the cog, linking together the idea of science, psychology and the hidden workings of the human brain.
The tutor and peer feedback was very useful, especially when it alerted me to minor details such as orphan text, spelling errors or connotations that I had not spotted. Previously I have sometimes felt a little threatened by constructive criticism, but I now greatly value this as an integral part of the design process, as it simulates the effect of a design on my target audience and encourages perfection.
Locating the work effectively caused me some technical difficulties, such as getting the right perspective for the banners. I am working from substandard equipment at home rather than in a well-resourced design studio, but I believe my technical and software abilities have transformed beyond all recognition in the last year of the course. A strength of my design process is that I now have the confidence to work out a technical problem, rather than (as in the past) abandoning potentially good ideas owing to current lack of expertise.
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