Brief
The Science Museum in London, is planning a forthcoming exhibition featuring this curious psychology, which promises to bring science and psychology to a wide and diverse audience. The exhibition will feature the results of many fascinating research studies carried out worldwide by behavioural scientists across generations. This will include recorded experiments showing scientific data, film and photographic documentation, interactive experiments, unusual demonstrations and curious exhibits such as a wide range of testing equipment and scientific apparatus. Experiments will encompass themes such as lying, laughter and luck amongst other quirky aspects of human behaviour.
Brief Requirements The Science Museum in London, is planning a forthcoming exhibition featuring this curious psychology, which promises to bring science and psychology to a wide and diverse audience. The exhibition will feature the results of many fascinating research studies carried out worldwide by behavioural scientists across generations. This will include recorded experiments showing scientific data, film and photographic documentation, interactive experiments, unusual demonstrations and curious exhibits such as a wide range of testing equipment and scientific apparatus. Experiments will encompass themes such as lying, laughter and luck amongst other quirky aspects of human behaviour.
Design an identity for the exhibition and a range of promotional material to include the following:
1. A poster advertising the exhibition at the Science Museum. The following details for which must be included:
Title of the exhibition plus subheading
Date: 8 June – 22 Nov Time: 10.00 to 18.00
Tel 0870 870 4868
www.sciencemuseum.org.uk
Science Museum logo
2. A promotional item to be on sale in the shop
3. Appropriate signage for inside and outside the museum
4. Exhibition tickets
5. A visually stimulating 20-page accompanying programme
Poster Outcome
I chose to use the simple image of a cog to represent this quirky psychological science. My final design identity outcome shows the cogs attached to a magnifying glass cog, the tail of the Q acting like a handle. This alone has semiotic connotations of the hidden mechanism of the brain, making the brain work, and II have included body parts that involve the senses. These body parts have been placed in a similar position to an actual face, making it easily recognisable, yet each one is individual and changes according to the twists and turns of the cogs, adding to the quirky impression. Other elements I have included are time and space, which feature in some of the Quirkology experiments used in the programme. This simple cog design was taken forward and adapted within the whole identity.
